–For Immediate Release–

WALNUT CREEK – January 29, 2020 – PIVOT Agency and ROYCE New York today announced a partnership between the growing sports and entertainment marketing agency and the bespoke leather accessories brand. Through the partnership, PIVOT will provide important guidance and strategy to help ROYCE become a household name in the world of sports.

“This is a great opportunity for both parties, as PIVOT can help guide a fast growing company through the complex nature that is the sports industry while giving ROYCE a competitive advantage in the luxury gifting category,” said Ben Shapiro, CEO and founder of the Northern California-based PIVOT Agency.

The partnership speaks to a growing trend of the importance of giving players, teams, corporate partners, and associated personnel the best travel experience possible. PIVOT’s experience and expertise marketing brands across leagues, teams and athletes will be invaluable to ROYCE as they extend into a new vertical. “We are excited about partnering with PIVOT as this can give us the boost we need to really break into the sports industry,” said Will Bauer, the owner of ROYCE New York. “We have enjoyed growing success in our luxury retail channels, but believe that creating relationships in sports can truly elevate us to new levels.”

About PIVOT Agency

Based in Walnut Creek, CA, PIVOT is a growing, full-service sports and entertainment marketing agency with divisions in brand representation, property sales, travel, and hospitality. Founded in 2013, by Ben Shapiro, a past executive with the Golden State Warriors, PIVOT aims to provide brands with strategies to enter into the business of sports, support properties in expanding sponsorships, streamline travel operations, and provide VIP experiences to some of the world’s biggest sporting events.

About ROYCE New York

A family tradition born in the 1880s, ROYCE was raised with the vision of showcasing high quality leather, elevated customization & refined craftsmanship. Over the years as the New York City based family business has grown from one generation to the next, in changing times, that vision has remained the same. ROYCE bags and accessories are sold nationwide and online in Saks Fifth Avenue and Bloomingdale’s, with boutiques on the main floors of their flagship stores in New York City.

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