WALNUT CREEK, CA – The Franchise Agency (TFA) has partnered with PIVOT Agency to establish and lead Bay Area corporate and community marketing opportunities for recently named San Francisco 49er, Richard Sherman.

Sherman, who has spent the last seven National Football League (NFL) seasons with the Seattle Seahawks, signed with the San Francisco 49ers on Sunday, March 11th almost immediately after being released by the Seahawks.

The Bay Area is familiar ground to Sherman as he was a Stanford football standout from 2006-2010. As a freshman wide receiver at Stanford, Sherman led the Cardinal in receiving in while being named a Freshman All-American. After an injury to his knee in 2008 Sherman requested a position change to corner, a position where he made 112 tackles over his final two seasons.

“Sports allows for a dramatic and epic “homecoming” for those players who return to familiar towns to continue their career,” said PIVOT founder and CEO Ben Shapiro. “With Richard Sherman returning to the Bay Area after seven years, it represents an exciting opportunity for regional companies and community organizations to align with Sherman.”

PIVOT Agency was founded five years ago in San Francisco and recently moved to Walnut Creek, with a team that has over seventy-five years of sports sponsorship experience. Pivot’s leadership team comes from Bay Area teams such as the Giants, Raiders and Warriors and is perfectly armed to serve clients like The Franchise Agency and Richard Sherman in very geo-focused and strategic ways.

“We know this area,” said Shapiro. “We know the fans, the brands, the teams and the opportunities for a stand-out player like Richard. This community is rooted in sports and dedicated to giving back to the community through a number of passion points. Our job is to identify those passion points that overlap with Richard’s philanthropic efforts and form lasting and impressionable marketing opportunities.”

Sherman grew up in Compton, California so being back in his home state  offers him the chance to immerse himself into the community, the team and the fans that surround his new home.

His community efforts will continue in the Bay Area as he maintains his non-profit focus on The Richard Sherman Family Foundation, Blanket Coverage. Blanket Coverage is an organization that provides students from low-income families; school supplies and clothing so they can more adequately achieve their goals.

“By aligning with an agency that lives and breathes Bay Area sports we are positioning Richard to be represented in the most impactful way,” said Mitch Eisenstein, TFA President and founder. “The alignment with the two agencies will also amplify the efforts as we expect a lot of inbound communication from local companies and community organizations. We don’t want to miss anything or keep any stone unturned.”

PIVOT Contact
Ben Shapiro
CEO, Founder

About PIVOT Agency:

PIVOT Agency is a full-service sports marketing and sponsorship agency located in Walnut Creek, CA. PIVOT works with brands to develop sponsorship strategies as well as sports, arts, and entertainment properties to generate sponsorship revenue. Within the complex arena of sports and entertainment, PIVOT creates and delivers innovative solutions that channel the emotional energy of fans into profitable and meaningful consumer engagement.

About Franchise Agency:

The Franchise Agency is a full-service sports and talent agency that specializes in NFL contract negotiations, marketing representation and brand consulting.


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