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About Us

Frankly speaking, our team is a group of hard-working, engaging, passionate people with the goal to guide our clients to success, however they define it. We are a close-knit company because we know that collaboration is key and together we hit the right balance of creativity, strategy, and grit.

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Ben Shapiro

Founder & CEO

Ben Shapiro launched PIVOT Agency after 12 years as an executive with the Golden State Warriors and upon discovering a preference for the dynamism of start-up culture over corporate employment. While with the Warriors, Ben was recognized with 12 NBA Awards for his production efforts and 100%+ revenue increases in the areas of group sales, suite sales, season ticket sales, and sponsorships. He also led point on brokering Gold Alliance sponsorship agreements with Visa, Clorox, Kaiser Permanente and Jawbone. And it’s this experience that has allowed Ben to strategically developed PIVOT into a reputable, full-service agency over the last 4 years. As leader of the company, Ben is an example of hustle and passion that inspires the whole team. He guides the company’s strategic direction and works closely with each department to ensure success at every turn.

While PIVOT services clients throughout the continental U.S., Ben has ensured PIVOT maintain a focused commitment to the Bay Area community since its inception. From partnering with Bay Area clients that service the community to recruiting at local colleges and universities, PIVOT proudly represents the Bay. Most recently, Ben led the charge in PIVOT raising over $150,000 in donations for The Leukemia and Lymphoma Society, naming Ben “Man of the Year” of the Monterey Bay Chapter. Suffice it to say, giving back to the community has always been a priority of Ben’s and one that is engrained in the fabric of PIVOT culture. With the recent move to Walnut Creek, Ben plans to continue this commitment and already has charitable fundraising plans in motion.

Coming from an entrepreneurial family, the ambition to start his own agency developed even in the nascent stages of Ben’s career. When time came to launch, he knew success was in the cards, but not without herculean effort and the support and patience of his family. Looking back at the start of his venture, armed with limited resources and a young, yet driven, staff, Ben considers the evolution of PIVOT into a thriving agency his greatest professional achievement.

Outside of the office Ben is a husband to Sarah Shapiro and father to daughter Abby and son Noah.

Favorite Sports Moment: The Warriors: We Believe – During the 2007 NBA Playoffs the Warriors became the first 8 seed team to ever beat a 1 seed team.

 

Rebecca Murdy

VP, Brands

Becky brings a decade of sports sponsorship and marketing execution experience. She joined the growing team at PIVOT Marketing Agency in December of 2016 as their Vice President of Brands and Marketing in San Francisco where she leads all brand initiatives that have included work with Kingsford, Brita and Glad.

As a digital director in a previous life, Becky worked with top-tier clients in onsite and online activations including Taco Bell, ESPN, Sony, Allstate and MasterCard. She specializes in client servicing, vendor and developer management and influencer strategy. She also co-piloted the Kaiser Permanente Super Bowl 50 activation in San Francisco where she story-boarded and produced their virtual reality video, “My Two Minute Drill”. Becky served as social media architect in global marketing campaigns with top brands such as Chevrolet, USA Volleyball and the NFL Tight End, Rob Gronkowski before spending time at Google with the Google+ sports team producing digital content on YouTube through Google+ for clients such as Duke Basketball, NiceKicks and the U.S. Armed Forces.

Being a Mainer (Julie the Cat Gaffney from Bangor, Maine), Becky enjoys lobster and saying “wicked” in any West Coast meeting.

Favorite Sports Moment: The NEXT New England Patriots Super Bowl win.

Mariah Min

Account Manager

Mariah got her start with the UCSB Recreational Sports Marketing Team, where she worked to develop the department’s online presence and promotions. She was voted MVP of her team in recognition of the hard work, collaboration, and creative thinking she carried out. The same qualities and her keen understanding of sports marketing carry over into her role as a brand account manager with PIVOT. Since joining the company she has grown to manage our top brand clients, lead strategy projects, and build custom presentation for every area of our business.

Favorite sports moment: The Ickey Shuffle

Patrick Cassidy

VP, Properties

Patrick brings almost 20 years of professional sports experience to PIVOT. Having served in multiple capacities during his career, he leads PIVOT’s Sports Property division. Pat is a passionate teammate, creative advocate and true believer in the dynamic and powerful message that can be delivered to fans through sports.

Pat’s leads the further development of PIVOT’s Property Sales division including the representation of teams, properties, players and brands in the negotiation of sponsorship agreements. During his tenure in the NBA & MLB, he sold seven figure partnerships, founding partnerships in addition to naming rights agreements with companies including Visa, Esurance, Jawbone, Oracle, Travis Credit Union and Google. After spending more than 8 years with the Golden State Warriors overseeing sponsorships and premium seating, Pat most recently partnered in a new venture catering design focused and custom furniture to tech firms and sports venues. Clients include Airbnb, Levi’s Stadium, the Golden State Warriors, Publicis Groupe, Salesforce and the RealReal.

Pat has coined the hashtag #tallguyproblems as his 6’7 frame travels around the country. Pat resides in Alameda with his three kids and wife.

Airikuh Anderson

VP, Business Development

Airikuh joins the PIVOT team with over two decades of sports marketing, partnership, and communications experience. As a Vice President of Corporate Partnerships at the Raiders, Airikuh led the corporate sponsorship sales and service team and personally managed the Raiders top-tier partners. As Director of Sponsorship for the Sacramento Kings, she oversaw sales for the Kings, their WNBA team the Monarchs and rights to ARCO Arena. Airikuh also spent some time in tech, as a Senior Leader at GE Digital, focusing on customer intelligence and global sales enablement. Airikuh excels at establishing partnerships with key businesses and internal stakeholders, and drives a culture of teamwork. She strives for all partnerships to be meaningful, authentic and drive community reinvestment. As a wife and mother, Airikuh loves watching sports with her husband, Josiah and son, Marshall.

Favorite sports moment: Any time the Raiders dominate, especially when they play at home and she can celebrate with Raider Nation.

Christi Manbeck

Director, Business Operations

Christi relocated to San Francisco in 2013 after 23 years in central Germany. There she spent the majority of her career applying her business acumen to various roles within the finance industry. Christi joined PIVOT in 2017 as the Business Operations Manager.  Though a competitive athlete and sports enthusiast throughout her life, this is Christi’s first foray into the world of sports and entertainment marketing. “Hella” excited about this recent career change, Christi views her new role as the perfect opportunity to combine her lifelong love of sports with her business development experience.

Favorite Sports Moment: Germany’s 2014 World Cup Final win over Argentina…obviously.

Megan Herrity

VP, Travel

Megan joined PIVOT in April 2016, bringing over 15 years of experience in the hospitality industry to our budding travel division.

After spending 6 years in hotel operations with Hyatt Hotels and Resorts, Megan began a serendipitous career path into professional sports travel. As the Director of Travel and Events, she managed travel for over 11 NBA teams, as well as officials, players, corporate groups and VIPs attending the US Open (tennis) in New York.  Megan’s boast is the 2 NBA championship rings she was gifted by one of her teams.

In 2014 Megan struck out on her own and co-founded Advantage Travel and Events, creating an RFP and hotel booking site for sports events.  After blood, sweat and tech tears, they signed Red Bull Global Rallycross and PRO Rugby as their first clients.  Realizing that she missed the personal interaction with hotels and clients, Megan left 2 years later to find the perfect match in PIVOT’s brand new travel division, leading us to sign our first 2 NBA teams within months of her joining our team.

As a Wisconsinite and University of MN alum, Megan loves every minute of the San Francisco winters, but she misses the warm summer nights on the east coast.

Favorite Sports Moment: The feeling you have being at a packed live event; the crowd reactions to the big moments, the collective excitement and disappointment and the chance to witness people with insane talent making history.

Adam Johansen

Senior Director, Business Development

Adam understands the powerful emotion sports and entertainment brings to its consumers. He honed his sports marketing acumen at the University of San Francisco while earning a Master’s Degree in Sports Management. Adam gained additional sales and marketing experience with sport entities throughout the Bay Area before joining PIVOT. Now leading our sponsorship sales and client acquisition efforts as our Director of Business Development, he is instrumental in managing and leading our property accounts while bringing new business to our brand team.

Favorite Sports Moment: The Annexation of Puerto Rico – The Little Giants

Aaron Kulik

Business Development, Property Sales

Aaron brings over a decade of business development and partnership experience in sports and entertainment. Having started his career with AEG and the LA Kings, Aaron quickly developed a passion for using the excitement of live events to help drive business opportunities for his partners. After establishing himself as a leader in corporate development and driving new revenue, Aaron helped lead sales efforts behind the LA Kings first ever Stanley Cup and the opening of LA Live. After 7 years at AEG, Aaron was able to transition to prominent business development roles with both the PGA Tour and the Pac-12 Networks, gaining additional expertise in event sponsorships as well both TV and digital media. Now with PIVOT, Aaron looks forward to driving new partnership and revenue opportunities for our existing properties, as well as growing our brand and sports property portfolio.

Favorite Sports Moment: Being part of the LA Kings first ever NHL Championship and getting to celebrate on the ice with the Stanley Cup.

Our Story

In 2013, PIVOT was founded by Ben Shapiro as a sports and entertainment agency. The idea behind PIVOT stemmed from the complex and fast-changing landscape of sports and entertainment sponsorship. Over the 25 years Shapiro spent in the sports sponsorship industry, the 12 with the Golden State Warriors, he continued to see recurring frustration, confusion and a wide range of price points for comparable assets. PIVOT was created as an aid to both properties and brands to simplify the overly complicated landscape, while creating a more even playing field for pricing and allowing a more transparent negotiation process. By transforming and streamlining the negotiating process, PIVOT lends its clients more time to focus on their marketing platforms, creative executions and advertising opportunities presented by the hyper-sensitive and acutely aware customers we call fans. During its inception, PIVOT also saw an opportunity to simplify team travel for professional teams and large events, creating a third business vertical within the company. By offering a free 360 degree travel service, PIVOT ensures teams receive money back from their many stays throughout the season. Today, PIVOT continues to serve on those three pillars for brands looking to capitalize on fan passion, properties interested in expanding their sponsorship relationships, and teams and events looking to have their travel operation streamlined.

Who We Are

 

 

To create a lineup that is effective at both the number one spot and the ninth spot you need depth, versatility and a wide range of super powers that are called upon at different times. The team here at PIVOT represents just that. From Maine to Wisconsin to Germany, the people that make up PIVOT extend from all over the world and have clocked a wide range of experience both in and out of sports and entertainment. What the team has in common is the want to deliver high-quality service to their clients as they act as an extension of them.

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