About PIVOT
Frankly speaking, our team is a group of hard-working, engaging, passionate people with the goal to guide our clients to success, however they define it. We are a close-knit company because we know that collaboration is key and together we hit the right balance of creativity, strategy, and grit.
Get to know us. Click on a photo.
Ben Shapiro
Founder & CEO
Ben Shapiro launched PIVOT Agency after 12 years as an executive with the Golden State Warriors and upon discovering a preference for the dynamism of start-up culture over corporate employment. While with the Warriors, Ben was recognized with 12 NBA Awards for his production efforts and 100%+ revenue increases in the areas of group sales, suite sales, season ticket sales, and sponsorships. He also led point on brokering Gold Alliance sponsorship agreements with Visa, Clorox, Kaiser Permanente and Jawbone. And it’s this experience that has allowed Ben to strategically developed PIVOT into a reputable, full-service agency over the last 4 years. As leader of the company, Ben is an example of hustle and passion that inspires the whole team. He guides the company’s strategic direction and works closely with each department to ensure success at every turn.
While PIVOT services clients throughout the continental U.S., Ben has ensured PIVOT maintain a focused commitment to the Bay Area community since its inception. From partnering with Bay Area clients that service the community to recruiting at local colleges and universities, PIVOT proudly represents the Bay. Most recently, Ben led the charge in PIVOT raising over $150,000 in donations for The Leukemia and Lymphoma Society, naming Ben “Man of the Year” of the Monterey Bay Chapter. Suffice it to say, giving back to the community has always been a priority of Ben’s and one that is engrained in the fabric of PIVOT culture. With the recent move to Walnut Creek, Ben plans to continue this commitment and already has charitable fundraising plans in motion.
Coming from an entrepreneurial family, the ambition to start his own agency developed even in the nascent stages of Ben’s career. When time came to launch, he knew success was in the cards, but not without herculean effort and the support and patience of his family. Looking back at the start of his venture, armed with limited resources and a young, yet driven, staff, Ben considers the evolution of PIVOT into a thriving agency his greatest professional achievement.
Outside of the office Ben is a husband to Sarah Shapiro and father to daughter Abby and son Noah.
Favorite Sports Moment: The Warriors: We Believe – During the 2007 NBA Playoffs the Warriors became the first 8 seed team to ever beat a 1 seed team.
Becky Murdy
VP, Brands
C: 203.613.6564 E: becky@pivot-agency.com
Becky brings a decade of sports sponsorship and marketing execution experience. She joined the growing team at PIVOT Marketing Agency in December of 2016 as their Vice President of Brands and Marketing in San Francisco where she leads all brand initiatives that have included work with Kingsford, Brita and Glad.
As a digital director in a previous life, Becky worked with top-tier clients in onsite and online activations including Taco Bell, ESPN, Sony, Allstate and MasterCard. She specializes in client servicing, vendor and developer management and influencer strategy. She also co-piloted the Kaiser Permanente Super Bowl 50 activation in San Francisco where she story-boarded and produced their virtual reality video, “My Two Minute Drill”. Becky served as social media architect in global marketing campaigns with top brands such as Chevrolet, USA Volleyball and the NFL Tight End, Rob Gronkowski before spending time at Google with the Google+ sports team producing digital content on YouTube through Google+ for clients such as Duke Basketball, NiceKicks and the U.S. Armed Forces.
Being a Mainer (Julie the Cat Gaffney from Bangor, Maine), Becky enjoys lobster and saying “wicked” in any West Coast meeting.
Favorite Sports Moment: The NEXT New England Patriots Super Bowl win.
Christi Manbeck
Director, Business Operations
Christi relocated to San Francisco in 2013 after 23 years in central Germany. There she spent the majority of her career applying her business acumen to various roles within the finance industry. Christi joined PIVOT in 2017 as the Business Operations Manager. Though a competitive athlete and sports enthusiast throughout her life, this is Christi’s first foray into the world of sports and entertainment marketing. “Hella” excited about this recent career change, Christi views her new role as the perfect opportunity to combine her lifelong love of sports with her business development experience.
Favorite Sports Moment: Germany’s 2014 World Cup Final win over Argentina…obviously.
Tyler Wengert
Account Executive
Tyler is a Brand Development & Intelligence Gathering Specialist with experience in delivering results for C-level Executives in Professional Sports, Fortune 500, Startup and Government Enterprises both Domestically and Internationally. Before Pivot, Tyler Co-Founded Gameplan Sports and Entertainment – a media, entertainment & sports merchant bank. In addition to being a General Partner of Gameplan, he lead the Esports Division where he maintained essential partnerships and relationship with key personnel in the Esports realm globally, lead research while consistently monitoring emerging markets of new technologies and served as a consultant and advisor to endemic and non-endemic corporate sponsorship opportunities as well as Professional Sports Franchise owners.
Favorite Sports Moment: 2007 NBA Western Conference Playoffs when Baron Davis introduced himself to Andrei Kirilenko with one of the most vicious dunks in NBA History.
Brandon Locke
Finance Operations Manager, Travel
Brandon joins PIVOT with four years of experience in the sports and hospitality industries, having served as an accountant for the San Antonio Spurs as well as Six Flags Fiesta Texas in San Antonio. His experience includes compiling and analyzing financial statements, budgeting and forecasting, and process development and improvement. In his new role, Brandon will be combining his passion for sports with his expertise in the finance world to provide first class service to PIVOT clients.
Brandon, an avid golfer, graduated from the University of Texas at San Antonio with a degree in Accounting. He resides in San Antonio with his wife, Beverly, and their rescue animals Meme, Ari, and Bentley.
Andy Silver
Executive Vice President
Andy Silver is a sports and entertainment marketing and media expert who has worked for some of the world’s most dynamic brands, properties and agencies throughout his 20+ year career.
Career highlights include the negotiation and strategic brand planning for some of the largest global sports deals including;
- Ten (10) USOC and IOC (TOP) Olympic sponsor and supplier agreements
- Allstate Sugar Bowl and BCS and CFP sponsorships
- T-Mobile Arena naming rights (representing T-Mobile)
- Hard Rock Stadium naming rights (representing Hard Rock International and the Seminole Indian Tribe)
- Allstate Arena naming rights (representing Allstate Insurance)
- Allstate 400 at the Brickyard
- Allstate Football Net Program featuring over eighty (80) Division I Universities
- Hundreds of other athlete, NHL, MLB, NBA, SUM and NFL league, college, motorsports and team relationships
Andy started his career as a City of Chicago prosecuting attorney whose desire to work in sports led him to Frankel (Publicis) where he worked with Olympic clients including Kodak, Visa and McDonald’s. His Olympic work led to a position with the US Olympic Committee where Andy led sponsor servicing out of Colorado Springs.
Soon after the Olympics, Andy helped start a boutique Olympic sponsorship agency that was soon sold to industry behemoth IMG where he won new client business and devised sports and entertainment strategies for clients such as Allstate Insurance, Kimberly Clark, Chobani Yogurt, Brown Forman Wines, Campbell’s Soup and other brands in his fourteen (14) year role as Vice President of Corporate Consulting and Legal Affairs.
After the WME/IMG acquisition, Andy left WME/IMG to join Genesco Sports Enterprises as an SVP where he led the Hard Rock, T-Mobile and MillerCoors accounts and led business and personnel development for the Chicago office.
Most recently Andy has joined Pivot where he hopes to provide world class sports and entertainment marketing counsel to Pivot’s clients without the overhead and fees of larger agencies.
Travis Wade
Vice President, Travel
C: 210.218.3744 E. travis@pivot-agency.com
Travis comes to PIVOT with six years of experience in the NBA working for the San Antonio Spurs. With an extensive understanding of everything operations-related from a team side, he is now set to lead PIVOT’s Travel division. Travis is a creative and resourceful leader with proven success implementing effective processes in highly competitive environments while maintaining interpersonal relationships.
An enthusiast of all things outdoors, Travis is a gardening guru who also enjoys a wide range of sports including ping pong and shuffleboard. Travis graduated from the University of Texas at San Antonio and still resides in the Alamo City with his wife Samantha and their Golden Doodle, Beau.
Brentley Weissman
Inside Sales Representative
Brentley joins PIVOT with 6 years of experience in Player Personnel & Operations for numerous NFL and College Football programs, including the Oregon Ducks, UCLA Bruins, Oakland Raiders, New England Patriots. His most recent position was as a scout for the Los Angeles Chargers. Throughout his career in football, Brentley has become very familiar with the operations of player personnel and the importance of building long-lasting relationships in the industry.
A lover of all sports, Brentley gets his passion for sports from his mom, a diehard sports fan, who took him to football games and many, many other sporting events throughout his childhood.
Brentley is from Winters, a small town in Northern California, and is excited to join PIVOT’s Property Team, as he looks forward to a new challenge and opportunity.
Favorite Sports Moment: Oregon beating FSU in the 2014 Rose Bowl, giving “us” a chance to play in the National Championship against Ohio State. Go Ducks!
Chris Laub
Inside Sales Representative
Chris is a recent graduate of UC San Diego, where he studied Psychology and Business, with an emphasis in Marketing. Combining his skills of assessing and understanding people with his marketing education has helped Chris to anticipate the need for, and potential of, PIVOT’s services through the client’s perspective.
His passion for sports began as soon as he could walk, and hasn’t stopped. Growing up in the Bay Area, he was exposed to a variety of sports. Chris honed his skills in golf, basketball and baseball. He led his high school golf team to four league championships, while competing in numerous junior golf tournaments. He continues to play these sports today and considers himself a student of these games.
Favorite sports moment:
The San Francisco Giants winning the 2010 World Series. Watching the Giants win the 1st San Francisco World Series was amazing, as it took the entire team to make it happen and bridged a 56-year gap in their championship history.
Patrick Cassidy
VP, Properties
Patrick brings almost 20 years of professional sports experience to PIVOT. Having served in multiple capacities during his career, he leads PIVOT’s Sports Property division. Pat is a passionate teammate, creative advocate and true believer in the dynamic and powerful message that can be delivered to fans through sports.
Pat’s leads the further development of PIVOT’s Property Sales division including the representation of teams, properties, players and brands in the negotiation of sponsorship agreements. During his tenure in the NBA & MLB, he sold seven figure partnerships, founding partnerships in addition to naming rights agreements with companies including Visa, Esurance, Jawbone, Oracle, Travis Credit Union and Google. After spending more than 8 years with the Golden State Warriors overseeing sponsorships and premium seating, Pat most recently partnered in a new venture catering design focused and custom furniture to tech firms and sports venues. Clients include Airbnb, Levi’s Stadium, the Golden State Warriors, Publicis Groupe, Salesforce and the RealReal.
Pat has coined the hashtag #tallguyproblems as his 6’7 frame travels around the country. Pat resides in Alameda with his three kids and wife.
Brian Hastings
Vice President, Business Development
Born and raised in the San Francisco Bay Area, Brian joined the PIVOT team with fifteen years of media, sports marketing and sponsorship experience. A graduate of San Jose State University, Brian also spent time studying global marketing at London’s Middlesex University. After college, Brian began his sales career selling radio and broadcast TV. After a very successful five year run at the Bay Area’s KTVU Fox 2, Brian was hired on to the San Francisco Giants as the senior manager of media sales. In that role, Brian was not only accountable for closing sponsorship and naming rights deals, but growing the teams media sales including digital, general market and Hispanic radio sales. After the Giants, Brian became the Director of Corporate Sponsorship for the Sacramento Kings as they transitioned into the Golden 1 Center.
Brian is a passionate believer in the power of sponsorships and sports marketing. His clients love working with him because of the honesty and transparency he brings to the negotiation process. His love of sports is second only to his love of family with his wife Kim and daughter Madison. In fact, his daughter was named in honor of Giants ace Madison Bumgarner.
Aaron Kulik
Vice President Strategy
Aaron brings over a decade of business development and partnership experience in sports and entertainment. Having started his career with AEG and the LA Kings, Aaron quickly developed a passion for using the excitement of live events to help drive business opportunities for his partners. After establishing himself as a leader in corporate development and driving new revenue, Aaron helped lead sales efforts behind the LA Kings first ever Stanley Cup and the opening of LA Live. After 7 years at AEG, Aaron was able to transition to prominent business development roles with both the PGA Tour and the Pac-12 Networks, gaining additional expertise in event sponsorships as well both TV and digital media. Now with PIVOT, Aaron looks forward to driving new partnership and revenue opportunities for our existing properties, as well as growing our brand and sports property portfolio.
Favorite Sports Moment: Being part of the LA Kings first ever NHL Championship and getting to celebrate on the ice with the Stanley Cup.
Celeste Ahlbrandt
Travel, Team Manager
Our Story
In 2013, PIVOT was founded by Ben Shapiro as a sports and entertainment agency. The idea behind PIVOT stemmed from the complex and fast-changing landscape of sports and entertainment sponsorship. Over the 25 years Shapiro spent in the sports sponsorship industry, the 12 with the Golden State Warriors, he continued to see recurring frustration, confusion and a wide range of price points for comparable assets. PIVOT was created as an aid to both properties and brands to simplify the overly complicated landscape, while creating a more even playing field for pricing and allowing a more transparent negotiation process. By transforming and streamlining the negotiating process, PIVOT lends its clients more time to focus on their marketing platforms, creative executions and advertising opportunities presented by the hyper-sensitive and acutely aware customers we call fans. During its inception, PIVOT also saw an opportunity to simplify team travel for professional teams and large events, creating a third business vertical within the company. By offering a free 360 degree travel service, PIVOT ensures teams receive money back from their many stays throughout the season. Today, PIVOT continues to serve on those three pillars for brands looking to capitalize on fan passion, properties interested in expanding their sponsorship relationships, and teams and events looking to have their travel operation streamlined.
Who We Are
To create a lineup that is effective at both the number one spot and the ninth spot you need depth, versatility and a wide range of super powers that are called upon at different times. The team here at PIVOT represents just that. From Maine to Wisconsin to Germany, the people that make up PIVOT extend from all over the world and have clocked a wide range of experience both in and out of sports and entertainment. What the team has in common is the want to deliver high-quality service to their clients as they act as an extension of them.