Brand Representation
Every sports and entertainment sponsorship creates an opportunity for brands to tell a story that connects with consumers through the passion points that make them fans.
The PIVOT Brand Team identifies and builds those stories then strategizes how, when and where to tell them by reaching people through advertising, marketing and experiential activation.
PIVOT SCORE
When it comes to brands and sponsorship, we believe in two things: quantitative bases and great storytelling. Using our proprietary sponsorship scoring model, the PIVOT ScoreTM, we collect critical information that empowers you to engage in sponsorship based on data. PIVOT ScoreTM objectively evaluates sponsorship proposals, weights proposals against brand goals and objectives, and collects/stores data to provide analytic intelligence to best negotiate sponsorships. This tool is used to assure our clients get maximum value from any sponsorship investment as it pertains to asset allocation and pricing.
Sponsorship Marketing is where your Brand has passion and reach.
SPONSORSHIP ASSET MIX
The sponsorship mix contains a huge assortment of assets and IP opportunities for brands. This space can be complicated, which means evaluating each asset is vital in understanding if pricing is fair or will have a positive return on investment. The PIVOT Brand Team aligns brands’ goals and objectives, sales strategies, and brand marketing mix to negotiate the best assets and IP opportunities at the most competitive prices.
Our Brand Capabilities
Strategy Development
A strong game plan leads to slam-dunk plays. Our brand team builds strategies that reach your goals and objectives through sponsorship.
Portfolio Evaluation/Valuation
Our team uses industry trends, brand feedback, and our expertise to analyze your sponsorship portfolio and identify an effective portfolio structure.
Negotiation
We ensure true value in your sponsorship investments by leading discussions during new partnership development, renewals, and expansions. Our team has saved up to 45% of costs on clients’ partnership spends.
Experiential Marketing
Fans and consumers seek meaningful engagement and memory-making initiatives from brands. Our team helps develop creative solutions for on-site activations, mobile tours, promotions, and more.
Asset Management
Your dedicated account manager handles day-to-day communication, organizes asset timelines, and fosters sponsorship to ensure positive and valuable partnerships.
“PIVOT gives us the best chance to negotiate the best value over the terms of our partnerships. They have been instrumental in diversifying a portfolio which includes the NCAA, MLB, NBA and youth sports. These new partnerships are attractive to our retail partners and a great fit with our diverse consumer base.”
Troy Datcher Vice President of Sales & Sports Marketing, The Clorox Co.
