Chevron Engages PIVOT Agency for Sports Marketing
San Ramon, California, April 6, 2021 — Chevron USA Inc. announced an agreement with PIVOT Agency to lead select marketing initiatives and communications supporting the company’s national sports and entertainment relationships.
Under the agreement, PIVOT will assist with negotiation, activation, property procurement and management of Chevron’s existing relationships across the United States. PIVOT also will provide strategic leadership and direction for new growth verticals, including e-sports and gaming. The assignment is a three-year agency and client engagement.
“PIVOT has a long history of brand-building expertise that we believe will help take our sponsorship portfolio to new heights,” said Harry Hazen, Chevron Marketing manager for the Americas. “We look forward to working with PIVOT to bring Chevron sports engagements to as many fans as possible in fresh, innovative ways.”
“We are thrilled to work with such a prestigious Bay Area company like Chevron. It validates our strategic approach to brand marketing and allows us to collectively look at new and innovative ways to engage fans everywhere,” said Ben Shapiro, founder and CEO of PIVOT Agency.
Agency veteran Andy Silver, formerly of WME/IMG (160/90) and Genesco Sports Enterprises, will lead the Chevron account.
Chevron Corporation is one of the world’s leading integrated energy companies. Through its subsidiaries that conduct business worldwide, the company is involved in virtually every facet of the energy industry. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and lubricants; manufactures and sells petrochemicals and additives; generates power; and develops and deploys technologies that enhance business value in every aspect of the company’s operations. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
About PIVOT Agency
PIVOT Agency was founded in 2013 as a full-service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Brand Representation, Property Sales, Team Travel and Tennis. By applying unparalleled expertise and data at precisely the right time and place, its team of industry leading executives have helped build PIVOT into a growing influence in the sports and entertainment business.