PIVOT is excited to welcome Rebecca Murdy as Vice President of Brand and Marketing.
With a decade worth of sports marketing and communications experience, Rebecca’s energy and expertise will drive growth for the brand team. Her strong background in digital, experiential and influencer marketing allows her to bring cutting-edge activation ideation and strategic execution to PIVOT’s clients.
“Rebecca’s passionate approach and vision will build PIVOT’s momentum and give our company more capabilities, ensuring our clients see success with sports marketing as an effective channel for reaching consumers” said Ben Shapiro, CEO & Founder of PIVOT Agency.
Prior to joining PIVOT, Rebecca served as the Director of Digital Production at Octagon for three-plus years. Rebecca has also clocked time with Google on the Google+ Community Partnerships team, USA Volleyball, Penn State Athletics and handling athlete marketing representation. Rebecca worked with clients such as Taco Bell, ESPN, Nigel Sylvester, Allstate, Rob Gronkowski, Sony and Mastercard, developing digital strategy and execution.
