PIVOT Agency Selected to Identify Partnership Opportunities for Distinguished Giving Event, Holiday Heroes
WALNUT CREEK, CA – PIVOT Agency has been selected by the Wender Weis Foundation for Children to identify and secure key partners for their marquee holiday event benefiting underserved children known as Holiday Heroes.
Holiday Heroes is a magical evening that brings together over 400 underserved children and the most well-known and celebrated athletes from the Bay Area within the walls of AT&T Park. From Justin Tuck of the Oakland Raiders to San Francisco Giants legend Barry Bonds, to team mascots, cheerleaders and cast members of the San Francisco Ballet and theatre productions, the celebrity cast represented sets the stage for a once-in-a-lifetime experience for these children and their families.
“It’s an evening unlike any other for not just the children and the families it benefits but for the teams, athletes, donors, supporters as well,” says Airikuh Anderson, Vice President, Integrated Brand Partnerships of PIVOT Agency. “Aligning with WWFC, Holiday Heroes and the values of this organization was an easy decision for us. We are excited to help them identify like-minded partners who are dedicated to providing our youth with access to programs that encourage healthy lifestyles, build confidence and inspire them.”
In addition to spending time with local celebrities, children in attendance also have the opportunity to hear live music, run the bases, and eat s’mores right on the field of AT&T park, home of the San Francisco Giants.
“We love giving back to this community that gives so much to us,” says Barry Bonds, San Francisco Giants legend and HomeRun King. “Though these kids call us their heroes, they really are the heroes here. Seeing them smile, run around and play all night is something that I won’t ever forget. This is why we do what we do and this is what it’s all about.”
“Holiday Heroes is a signature event for the Wender Weis Foundation for Children and an evening when we can get together with our beneficiary families, our Bay Area Heroes, donors and corporate partners to give back to a community we love and support. We’re looking forward to partnering with Pivot Agency to engage the corporate community to offer unique partnerships”, says Amy Wender, Founder of Wender Weis Foundation for Children.
Over fifty athletes come together each year, representing all Bay Area teams, to play, take photos and talk to the children that are in attendance. The money raised from the event through sponsorship, ticket sales, raffles and donations and more go directly back to serving these children in the Bay Area.
