WALNUT CREEK, Calif. — PIVOT Agency, (@PIVOTAgency) announced today that it has been selected by Athletes Unlimited (@AUProSports) to become the corporate sponsorship agency of record for the innovative player driven sports property that include women’s professional basketball, lacrosse, softball and volleyball leagues. 

As part of the integrated partnership agreement, PIVOT Agency, a full-service sports, and entertainment sponsorship agency based in the Bay Area will focus on driving new corporate partnerships and consulting on all aspects of the organization’s corporate partnership strategy.

With a focus on building value driven partnerships based on shared principals, Athletes Unlimited will combine their unique model and broad media digital platforms to drive value for brand partners. PIVOT’S expertise and relationships in the marketplace coupled with their innovative approach to how and what the organization offers partners will aim to create more integrated and innovative relationships with brands.

“We are excited to collaborate with a proven partner like PIVOT as we seek global brand  partners to support and grow our network of professional leagues and world-class athletes across multiple sports,” said Jon Patricof, CEO and Co-Founder of Athletes Unlimited.

Ahead of season two, Athletes Unlimited has announced a comprehensive television and streaming that includes more than 150 hours of live coverage of women’s professional basketball and volleyball competitions in early 2022. FOX Sports will showcase 14 games of the 30-game basketball season and 12 volleyball matches on FS2, while CBS Sports Network will televise 3 basketball games and 7 volleyball matches. The Bally Sports regional sports networks (RSNs) will air 8 basketball games and 4 volleyball matches while 5 games for basketball and 7 matches for volleyball will stream live across Athletes Unlimited’ s YouTube, Facebook and Twitter accounts.

“Athletes Unlimited is at the forefront of a new era in professional sports, a player centric model where the athletes are empowered and recognized both on and off the field of play.” said Ben Shapiro, Founder & CEO at PIVOT Agency. “With the forward-thinking vision of AU’s leadership team, and a world class product on the field/court of play, we feel there will be significant interest from the corporate community.”

In January of this year, ahead of the start to their second season, Athletes Unlimited announced the addition of two new partners, EY and Baden Sports, who will be joining official partners Nike, Gatorade, Topps, VKTRY, Blue Sky CBD, WEST + WILDER, and Giglabs. 

The current partnership between Athletes Unlimited and PIVOT Marketing Agency has already begun with PIVOT to be in market in February.



Athletes Unlimited is a new model of pro sports where athletes are decision-makers and individual players are champions of team sports. Athletes Unlimited literally changes the game with faster play and new team rosters every week, delivering next-level competition and engagement in which every moment counts. The first season of women’s softball took place in 2020, with the inaugural seasons of women’s indoor volleyball and women’s lacrosse being completed in 2021, along with season two of softball. Basketball launched in January 2022, with season two of volleyball starting in March, AUSoftball in June, and both the third softball championship season and second lacrosse season in July. For more information, visit AUProSports.com.


PIVOT Agency was founded in 2013 as a full-service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Brand Representation, Property Sales, Team Travel and Tennis. By applying unparalleled expertise and data at precisely the right time and place, its team of industry leading executives have helped build PIVOT into a growing influence in the sports and entertainment business.

Share This