PIVOT CEO, Ben Shapiro, weighs in, with the SF Business Times, on what’s at stake for athletes’ individual brands off the field at upcoming Super Bowl LIV.
“‘It’s the Super Bowl of football, but it’s also the Super Bowl of advertising,’ said Ben Shapiro, founder and CEO of PIVOT Agency, a sports marketing group in San Francisco and Walnut Creek.”
“‘For Garoppolo or Sherman, its how can I maximize my endorsement revenue and how can (a company) build up my brand nationally or internationally,’ Shapiro said.”
Click here to read the full SF Business Times article: SFBizJournal
