PIVOT to Collaborate with Learfield on Select Representation for Cal Athletics
WALNUT CREEK, CA – PIVOT Agency (PIVOT) has partnered with Learfield to expand the partnership portfolio of Cal Athletics.
“Cal will be offering some of the most innovative partnership platforms in campus and collegiate landscape this upcoming season, and we chose to bring in PIVOT to work closely with our team to broaden scope of identifying select partners for these newer opportunities,” said Learfield Executive Vice President Andrew Wheeler.
PIVOT will be responsible for identifying a partner for the Cal Athletics Presenting Sponsor, a platform that, until this year, has never been offered. PIVOT will also focus its efforts on identifying exclusive partners for club-level entitlements within the California Memorial Stadium, home to the Golden Bears’ football team.
“The college space is such an exciting and passionate opportunity for brands,” said PIVOT founder and CEO, Ben Shapiro. “We are incredibly eager to serve as an expansion of the sponsorship team for such an outstanding academic and athletic institution. Partners that recognize the distinct opportunity to align with Cal, an iconic school with such a loyal fan base, will immediately reap the benefits.”
With collegiate sponsorship spending on the rise, up six percent (6%) from 2015-2016, reaching $1.1 billion U.S. dollars (source: IEG research), the desire of brands to expand or break into the space is growing. For Bay Area companies or for brands with goals to target Bay Area demographics, millennials specifically, the Cal Athletics platform is paramount.
For more information on this opportunity, platform options or structure, or about PIVOT’s property representation vertical, please contact Adam Johansen, Senior Director of Business Development at the information below.
Contact: Adam Johansen
Tel. 510.292.7175
Email: adam@pivot-agency.com
About PIVOT Marketing Agency:
PIVOT Marketing Agency is a full-service sports marketing and sponsorship agency located in Walnut Creek, CA. PIVOT works with brands to develop sponsorship strategies as well as sports, arts, and entertainment properties to generate sponsorship revenue. Within the complex arena of sports and entertainment, PIVOT creates and delivers innovative solutions that channel the emotional energy of fans into profitable and meaningful consumer engagement.
About Cal Athletics:
Cal Athletics produced 46 Olympians in the 2012 Summer Olympics, and won 17 medals. Cal, a member of the Pac-12 Division I Conference, has 27 men’s and women’s intercollegiate squads and has won 79 national championships.
