San Francisco Glens SC Enlists PIVOT to Lead Sponsorship Development for New Soccer-Specific Facility
USL League Two Club Partners With Renowned Agency to Secure Naming Rights for Waterfront Project
SAN FRANCISCO (April 22, 2021) — The San Francisco Glens Soccer Club of USL League Two announced an agreement today with sports marketing agency PIVOT to lead sponsorship development efforts, namely for its new soccer-specific facility. The waterfront complex with views of both the Bay Bridge and iconic San Francisco skyline is scheduled to open in spring of 2022.
In this partnership, PIVOT will provide a multitude of services, including asset valuation through utilization of industry-leading brand research tools, identification of sponsorship opportunities via its existing network and experience, and leading term negotiations to maximize revenue. The principal objective will be to secure naming rights for the Glens’ landmark venue, which will be the first one to be constructed by a San Francisco club in The City’s 120 years of soccer history.
“We’re excited to enter this collaborative partnership with PIVOT, as we found it essential to bring on a world-class agency with the assets and experience to match the club’s rapid growth the past few years,” said Mike McNeill, SF Glens SC executive director.
Located on San Francisco’s historic Treasure Island, the facility is slated to feature a regulation-size turf pitch compliant with FIFA-certified standards for official games, higher-profile friendlies, and other events. It will also include room to build two smaller turf fields for training purposes, a community futsal court, and above all, an initial modular grandstand along the touchline with seating capacity for up to 1,500 fans to include among other amenities, a press box, lights, locker rooms, media room, office space, concessions, and clubhouse.
“PIVOT Agency understands the soccer ecosystem and the value and growth associated with the beautiful game,” said Ben Shapiro, founder and CEO of PIVOT Agency. “We’re thrilled to partner with the San Francisco Glens and help integrate strategic corporate partners with this iconic waterfront complex.”
PIVOT is well versed in navigating the Bay Area sports market, counting the Golden State Warriors, San Francisco Giants, and San Jose Sharks among its current clients. The agency’s Vice President of Business Development Brent Sasaki will lead the Glens account. Prior to joining PIVOT, Sasaki was the VP of Corporate Partnerships at Sacramento Republic FC, where his team broke USL Championship sponsorship records in each of his six years at the helm. Sasaki’s team secured a multimillion dollar MLS jersey partnership with UC Davis Health three years prior to the Republic being awarded an MLS franchise, as well as the naming rights for Papa Murphy’s Park.
For more information on the project, including renderings and our video announcement, visit sfglens.com/nextchapter. You can follow the Glens’ senior teams on social media @SFGlensSC on Twitter, Instagram, and Facebook. For the youth teams, follow @SFGlensAcademy on the same channels.
ABOUT SAN FRANCISCO GLENS SC
With nearly 70 teams and over 1,000 youth and adult players, the San Francisco Glens are the largest and most diverse soccer club in The City. Originally founded in 1961 as a single amateur soccer team by Dr. Michael McFadden, the Glens have maintained their grassroots beginnings while taking the requisite steps in recent years toward building a professional club from the ground up. Since 2018, they have established a first team in USL League Two that has sent six players to the Major League Soccer SuperDraft, expanded their youth system to becoming founding members of both MLS NEXT and the USL Academy, and announced the construction of a soccer-specific facility at Treasure Island with a targeted completion date of Spring 2022. As a community-focused 501(c)(3) nonprofit organization, the club’s youth wing is proud to have never turned away a single family due to financial hardship thanks to internal fundraising efforts and a scholarship program that distributed over $100,000 last year alone.
PIVOT Agency was founded in 2013 as a full service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Brand Representation, Property Sales, Team Travel and Tennis. By applying unparalleled expertise and data at precisely the right time and place, its team of industry leading executives have helped build PIVOT into a growing influence in the sports and entertainment business.
Ryan Maquiñana, Director of Communications / Partnerships: firstname.lastname@example.org