After winning the “2017 LLS Man of the Year” for his fundraising efforts for the Bay Area Chapter of the Leukemia Lymphoma Society (LLS), PIVOT CEO Ben Shapiro saw first-hand the power sports & entertainment could have in inspiring positive change. Shortly after, PIVOT Foundation was created, with a mission of supporting cancer research.

In September 2019 , PIVOT Foundation held its first fundraising event at Round Hill Country Club (RHCC), with all proceeds benefiting the LLS. With the help of PIVOT Agency and RHCC volunteers, the Foundation raised over $60,000 to help find a cure for cancer.