Property Consulting
Florida Freedom and Miami 305 Name PIVOT Agency Commercial Agency of Record
March 24, 2026
The Florida Freedom and Miami 305 have officially named PIVOT Agency as their Commercial Agency of Record, tasking the firm with leading corporate partnership sales and sponsorship strategy across both professional sports properties.
As part of the partnership, PIVOT will oversee the development and execution of integrated sponsorship opportunities, including jersey patch placements, presenting partnerships, hospitality assets, and digital activations. The goal is to drive revenue growth while expanding the commercial footprint of both franchises across South Florida and on a national scale.
The Florida Freedom, 2025 Regular Season PBR Team Series Champions, compete in the premier team-based professional bull riding league and are based at Amerant Bank Arena in Sunrise, Florida. Led by PBR Hall of Famer and head coach Paulo Crimber, the team features top rider and two-time League MVP John Crimber.
Miami 305, the 2025 BIG3 League Champions, compete in the professional 3-on-3 basketball league founded by Ice Cube. The team’s roster includes standout talent such as Michael Beasley, Mario Chalmers, and Lance Stephenson, under the leadership of NBA Hall of Famer Michael Cooper.
“We’re excited to align our commercial strategy with PIVOT to unlock new partnership opportunities across both franchises,” said DeVon Edwards, COO of Florida Freedom and Miami 305.
“PIVOT is thrilled to partner with the Florida Freedom and Miami 305,” said Patrick Cassidy, Executive Vice President of Property Sales at PIVOT Agency. “Together, these franchises offer brands a powerful combination of elite bull riding and championship basketball in one of the most dynamic sports markets in the country. We’re excited to build strategic partnerships that drive measurable impact across both platforms.”
This partnership reinforces PIVOT’s continued expansion across emerging and established sports properties, delivering strategic sponsorship solutions that connect brands with highly engaged fan bases.
Interested in learning more about PIVOT and our capabilities, we’d love to connect.
