PIVOT Secures NIC NAC as Official Partner of the New York Mavericks

June 12, 2025

The New York Mavericks are proud to announce their latest partnership with NIC NAC Naturals — the clean, tobacco-free nicotine brand shaking up the category with simple, effective lozenges made for modern lifestyles. This partnership marks a new chapter for both brands, bringing the Concrete Cowboys’ fan base a fresh, unbridled nicotine enjoyment throughout the 2025 season and beyond.

The PIVOT Agency secured the deal on behalf of the Mavericks.

NIC NAC offers discreet, spit-free nicotine lozenges made with just six simple ingredients; free from tobacco, artificial additives, GMOs, and unnecessary fillers.

Available in flavors like Peppermint, Blood Orange, and Grapefruit, NIC NAC is designed for adults looking for a clean-label alternative to traditional nicotine products.

Click here to read the full press release.