Property Consulting
The Pro Cheer League Partners with Pivot Agency as Official Commercial Agency of Record
October 28, 2025
PIVOT Agency is proud to announce its partnership with the groundbreaking Pro Cheer League (PCL) presented by Varsity Spirit — the first-ever professional league dedicated exclusively to elite-level cheer athletes. For the first time, athletes ages 18+ will have the opportunity to train, compete, and perform professionally—while being paid to do what they love.
The Pro Cheer League’s inaugural teams will be based in Atlanta, Dallas, Miami, and Southern California, featuring some of the most skilled athletes from across the nation. Fans can look forward to five major competitions during the 2026 season, delivering high-energy performances in arenas nationwide. The season kicks off the weekend of Jan. 16 in Indianapolis, Ind., and continues through March with events in cities across the United States.
From the Midwest to the West Coast and down through the South, these events will set the stage for something the cheer world has never seen before.
With over one million athletes participating annually in the U.S., cheer is one of the nation’s largest youth and collegiate sports pipelines. Despite its explosive growth, athletes have never had a professional pathway—until now. Blending gymnastics, dance, and pop culture, cheer has proven its mainstream appeal through national broadcasts and streaming platforms. For the first time ever, a standalone professional league will give cheerleading the stage it deserves.
“The Pro Cheer League represents the next chapter for cheer athletes everywhere, redefining what’s possible in the sport of cheer,” said Pro Cheer League Commissioner John Newby. “For the first time, athletes will have a professional platform to extend their careers beyond high school and college, while inspiring future generations to follow in their footsteps.”
Through its partnership with Pro Cheer League, PIVOT will bring its expertise in sports marketing, sponsorship strategy, and fan engagement to help build a professional platform that resonates deeply with fans and brands. With the 2026 season launch, the league invites innovative companies to align with one of the fastest-growing sports communities in the country—a movement that blends athletic excellence, entertainment culture, and community connection.
“PIVOT is thrilled to partner with the Pro Cheer League. The launch of this new league will provide an incredible opportunity for brands to support the growth of cheerleading and these amazing athletes,” said Patrick Cassidy, Executive Vice President, Property Sales at PIVOT. “Being able to collaborate with brands around this launch will help fuel the future of the sport, and our team is excited to lead the way.”
PIVOT will lead all sponsorship efforts for the Pro Cheer League. With category exclusivity and premier brand integration across broadcast, digital, live events, and athlete platforms, these partnerships are designed to deliver unmatched visibility, premium hospitality, and cultural relevance within one of the most dynamic sports communities in the U.S.
Whether you’re a brand looking to align with the Pro Cheer League or exploring other strategic partnership opportunities across sports and entertainment, we’d love to connect.
About The Pro Cheer League presented by Varsity Spirit
The Pro Cheer League presented by Varsity Spirit is the world's first cheer professional league. Featuring paid elite-level cheer athletes at the top of their sport, the Pro Cheer League takes cheer skills to a professional stage. The season begins in January 2026 and features teams in Atlanta, Dallas, Miami and San Diego that will compete in five matches across the country to determine the first-ever Pro Cheer League champion. Updates on team rosters, schedules and other league news can be found at procheerleague.com or by following @procheerleague on Instagram.
About PIVOT Agency
Founded in 2013, PIVOT Agency is a sports marketing, travel and lifestyle company. PIVOT operates through three core divisions: Property Consulting, Travel & Hospitality and Brand Consulting. The Property Consulting division represents teams, leagues, universities and emerging sports to help develop strategy and maximize corporate sponsorship revenue with top organizations in the sports and entertainment world. Travel & Hospitality division handles all road game travel for professional teams, sourcing, negotiating, and contracting all hotel accommodations. Builds and creates “money can’t buy” experiences to some of the world’s premier events, including athlete meet & greets, tickets, VIP access, F&B, and all travel needs. PIVOT’s Brand Consulting division uses data and insights to develop, negotiate, measure, and activate sports and entertainment partnerships for leading brands.
