PIVOT Agency Launches New Website, Logo and Name Change As Part of Internal Rebrand
FOR IMMEDIATE RELEASE
WALNUT CREEK, CA – PIVOT Agency, formerly known as PIVOT Marketing Agency, has launched a new website, name and logo as part of an internal rebrand to better showcase its capabilities and services.
“We have seen incredible growth within PIVOT and have gone through many changes that have positioned us differently than when I started this company four years ago,” said PIVOT founder and CEO, Ben Shapiro. “Our capabilities and client work go beyond the traditional definition of ‘marketing’ so we wanted to make sure our name and website reflect that.”
PIVOT Agency, PIVOT for short, is a full-service sports and entertainment agency that is headquartered in the San Francisco Bay Area, with remote offices in both Boston, MA and Phoenix, AZ.
PIVOT’s services and identity live through their website with the new domain pivot-agency.com. The agency has three main areas of focus; property sales, brand representation and team travel solutions. The new site is structured to streamline communication by helping potential clients identify who they are and directing them to the services that best match their needs. Though PIVOT’s three departments each have unique offerings and different consumer segments, they are united under the PIVOT Agency umbrella through a consistent voice and communication throughout the site.
The simplified site is accompanied by a clarified logo that drops the agency’s tagline “turn toward success,” and opts for flat color variations in black, white, and its signature grey, eliminating 3D and gradient versions. The refreshed logo allows for easy integration and layering because of non-competing colors without any background imagery. The logo’s simplicity will also allow it to be used seamlessly across diverse digital platforms such as LinkedIn, Facebook, and Twitter, where the Agency shares a bulk of its news.
“We aren’t going to pigeon-hole ourselves with a set list of capabilities that is defined by our industry,” said Shapiro. “All of our clients have different needs, success measurements and marketing strategies so we have to innovate. We create and execute differently to cater to each one. That is the best way we can position our clients for success.”
PIVOT’s re-freshed online presence focuses on its clients’ successes and its recent news promotes the agency’s team growth with several new hires, including some of the top names in the sports sponsorship industry.
“We are wholeheartedly invested in our clients and continue to celebrate their wins as our own. It is our objective to continue adding elite professionals to the PIVOT team who have specific backgrounds that will broaden our capabilities to help our clients continue to win in the sports and entertainment space,” said Shapiro. “By highlighting our employees, their backgrounds and their expertise we hope to continue to showcase that we are taking the current growth and expansion phase very seriously and approaching it strategically.”
“Since starting at PIVOT over a year ago I have seen us hit our stride and find our key service points,” said Becky Murdy, Vice President of Brands. “Our team is growing and aligned on our common goals; and it’s great to see our digital presence really reflect what we do and are passionate about.”
PIVOT Agency
www.pivot-agency.com
For more information on PIVOT’s brand representation services please contact Becky Murdy at becky@pivot-agency.com.
For more information on PIVOT’s property representation please contact Pat Cassidy, at Patrick@pivot-agency.com.
For more information on PIVOT’s team travel solutions please contact, Megan Harrity at Megan@pivot-agency.com.
About PIVOT Agency:
In 2013, PIVOT was founded by Ben Shapiro as a sports and entertainment agency. The idea behind PIVOT stemmed from the complex and fast-changing landscape of sports and entertainment sponsorship. Over the 25 years Shapiro spent in the sports sponsorship industry,12 with the Golden State Warriors, he continued to see recurring frustration, confusion and a wide range of price points for comparable assets. PIVOT was created as an aid to both properties and brands to simplify the overly complicated landscape, while evening the playing field for pricing and allowing a more transparent negotiation process. By transforming and streamlining the negotiation process, PIVOT lends its clients more time to focus on their marketing platforms, creative executions and advertising opportunities presented by the hyper-sensitive and acutely aware customers we call fans. During its inception, PIVOT also saw an opportunity to simplify team travel for professional teams and large events, creating a third business vertical within the company. By offering a free 360 degree travel service, PIVOT ensures teams receive money back from their many stays throughout the season. Today PIVOT continues to serve on those three pillars for brands looking to capitalize on fan passion, properties interested in expanding their sponsorship relationships, and teams and events looking to have their travel operation streamlined.
