Spacestation Gaming Partners with Zenni Optical as Official Eyewear Partner

July 09, 2026

Spacestation Gaming has announced a new partnership with Zenni Optical, the world's leading online eyewear retailer. PIVOT helped broker the deal, bringing together two organizations united by a shared commitment to player wellbeing, performance, and visual health across competitive and lifestyle gaming communities.

As part of the agreement, Zenni Optical becomes the Official Eyewear of Spacestation Gaming. The partnership will focus on eye health education, performance-optimized eyewear collections, and collaborative content supporting both competitive success and long-term vision care. Fans can also look forward to exclusive co-branded eyewear offerings built for gamers.

"This partnership will empower our players with tools that help protect their vision and enhance comfort during long gaming sessions and everyday wear," said Shawn Pellerin, CEO of Spacestation Gaming.

Zenni brings significant sports and esports credibility to the partnership, serving as the Official Eyewear of the San Francisco 49ers, Boston Celtics, Team Liquid, and WWE among others. With over 70 million frames sold worldwide, Zenni has built its reputation on making high-quality eyewear accessible to everyone.

For Spacestation Gaming, the deal signals a broader commitment to player health as a pillar of performance alongside nutrition and mental wellness — a conversation the esports industry is increasingly taking seriously.

Read the full release here.